Blue Billboard increases scalability with Xibo Signage and Sony's professional BRAVIA displays.

Blue Billboard has chosen Xibo Digital Signage and Sony's professional BRAVIA displays to provide advertising signage in its extensive screen network across Surrey.

By working with Xibo and Sony, Blue Billboard becomes the first global client to implement the new Sony Cloud API and Zero Touch Provisioning (ZTP) with Xibo's software solution, streamlining and simplifying the remote deployment, expansion, and management of their entire signage network.

As Blue Billboard's digital signage network began to grow exponentially, they identified the need for greater control over their screens once deployed on-site. Network maintenance was becoming costly and slow, requiring on-site visits for simple changes. They were using Android screens with independent multimedia playback hardware, but with the growth of their network, ease of installation and management became a key requirement.

Additionally, SLA uptime was affected, as disruptions could not be quickly resolved remotely. That's when Blue Billboard started looking for screens not only with system-on-chip capabilities, but also with remote device management and provisioning without intervention.

Blue Billboard has used Xibo's digital signage software solutions since its inception in 2020. They had also used Sony's professional BRAVIA displays throughout their network. However, at the time, there was no native integration between Sony's System-on-Chip solution and Xibo.

In 2024, a Surrey municipality tasked Blue Billboard with deploying a 25-screen DooH advertising network. This installation presented the perfect opportunity for Blue Billboard to implement Sony BRAVIA 65BZ35L and 55BZ35L screens with system-on-chip, using the new Xibo and Sony ZTP integration.

We are excited to present the world's first deployments of our cutting-edge Cloud API and Zero-Touch Provisioning solutions. These tools not only improve cloud-based device management but also revolutionize large-scale screen deployments and partner app installations with a simple QR code scan. Our solutions are transforming the professional display industry, streamlining the workload of CMS partners and system integrators, says Yigit Erol, B2B partner development director at Sony Europe.

Blue Billboard chose Xibo and Sony as digital signage providers for the fast, cost-effective scalability available, remote device management capabilities, and ZTP. They worked with retail solution provider Theravada to design and install the customized infrastructure needed for the project, including environments and totems.

"I am impressed by how simple the setup and deployment of new screens has been", says Justin Howard, technical director of Blue Billboard. "Zero-touch provisioning eliminates several steps, and functionality continues to improve".

The switch to Sony Bravia SoC devices with ZTP integration through Xibo allowed Blue Billboard to deploy more screens faster than before, enabling them to rapidly expand their DooH network and increase revenue. Blue Billboard has been able to quickly and effectively provision devices, manage them remotely, and improve network uptime and overall reliability.

Sony and Xibo jointly offer a high-quality digital signage and digital out-of-home solution that any business should consider when updating or expanding their network, continues Justin.