LEDMAN guides visitors through Amsterdam's ENTR Museum with immersive and interactive visual solutions.

Located next to Amsterdam Central Station, ENTR Museum occupies approximately 2,000 square metres. The venue focuses on shared virtual reality experiences, allowing visitors to explore cultural and educational content together in a virtual environment.

To support the experience throughout the venue, LEDMAN supplied a range of LED display and interactive solutions for entrance signage, exhibition areas, self-guided exploration and the museum's central immersive theatre.

COB LED displays to welcome and guide visitors

LEDMAN's BF Series COB LED displays were installed in the entrance escalator area and within the exhibition space.

At the entrance, the display serves as a welcome and information point, presenting greetings and visitor guidance. Its fine-pitch technology enables clear image reproduction even at close viewing distances.

In the exhibition area, high-definition LED displays are integrated with custom frames and decorative elements. Rather than functioning solely as digital signage, they form part of the surrounding visual design, combining content presentation with the museum's spatial aesthetics while remaining integrated with the architecture and exhibition design.

Interactive AIO displays for self-guided exploration

A LEDMAN LEDHUB interactive AIO smart display, designed for conferencing applications, serves as a self-guided exploration station. It integrates several interaction methods, including touch-based writing, voice commands, screen mirroring from mobile devices and control via a smaller secondary screen.Visitors can explore exhibit explanations, real-time data and interactive content at their own pace. The range of interaction options accommodates different ages and preferences, making the museum experience more flexible and accessible.

Flexible LED for an immersive circular theatre

At the heart of the installation, LEDMAN's KR Series flexible LED displays form the visual environment of an immersive circular theatre.

The curved screen structure creates a continuous viewing surface around the audience. Thanks to its high contrast and wide colour gamut, it provides an enveloping environment for the presentation of historical scenes and virtual imagery.

Unlike a conventional flat display, the curved configuration creates a more cohesive visual environment, in line with the museum's approach to shared storytelling experiences and immersive cultural education.The installation also demonstrates the potential of flexible LED technology in spaces where screen geometry is an essential part of the creative concept.

One integrated visual system across the venue

The project brings together three complementary elements: an immersive circular theatre, entrance and exhibition displays, and interactive exploration terminals. Each serves a specific purpose in the visitor journey, from initial orientation to independent discovery and immersive storytelling experiences.

For museums and venues dedicated to interactive experiences, ENTR illustrates how different display formats, from fine-pitch COB displays to flexible LED solutions and interactive systems, can be deployed as a coordinated visual solution in an XR-focused cultural venue, connecting digital content with physical space.