AVIXA and Futuresource will analyse pro AV demand in education and business.

AVIXA has partnered with Futuresource Consulting, a global market research and consultancy firm, to offer in-depth studies analysing demand for professional audiovisual solutions in the education and corporate markets. The studies will include end users and technology buyers, as well as integrators.

Through this partnership, AVIXA and Futuresource Consulting will provide objective and clear insights into key pro AV market verticals. This research complements AVIXA’s five-year supply-side forecast for industry products and services.

By combining our access to the entire industry ecosystem with our expertise in pro AV, AVIXA and Futuresource will create a series of landmark reports providing an in-depth analysis of the education and corporate pro AV markets, including buyer demand and channel expectations. At a time when the industry is evolving towards experience-centric design for professional audiovisual solutions, understanding end-user demand is more important than ever, said Michael Sullivan-Trainor, Senior Industry Analyst at AVIXA. 

AVIXA will work with its members and combine their input with Futuresource’s sources among purchasing decision-makers to build a complete picture of pro AV demand and expectations in the education and corporate markets.

Futuresource’s global research capabilities and extensive knowledge of the education and corporate markets, combined with AVIXA’s close engagement with the pro AV community, create a unique opportunity to provide the industry with an unparalleled view of the factors shaping demand, technology adoption and investment priorities in these markets. We are delighted to be partnering with AVIXA, said Alistair Johnston, Principal Analyst at Futuresource Consulting. 

AVIXA and Futuresource will begin by jointly developing a report focused on the North American education market. The report, scheduled for release in the fourth quarter of 2026, will be based on a combination of decision-maker data collected by Futuresource Consulting through its annual survey and a survey conducted among AVIXA members.

In addition, AVIXA and Futuresource will produce a study on the corporate enterprise market, exploring pro AV strategies within businesses, including collaboration spaces, corporate audiovisual production and broadcasting, the use of professional audiovisual solutions in additional applications, and the current use of artificial intelligence, as well as its implementation roadmap for professional audiovisual design, installation and operations. This study will be published in 2027.