Pulse showcased the potential of immersive experiences at InfoComm Latin America 2026.

Immersive experiences have moved beyond theme parks and into museums, shopping centres, and even corporate environments. For integrators, designers, and producers across the region, they represent a growing field that requires bringing together disciplines that for years operated separately: audio, video, lighting, content, and control.

Pulse was aimed at this community, as the space InfoComm Latin America 2026 dedicated to these experiences: a stage for a seven-minute show that demonstrated audiovisual integration in action, while also serving as a forum on the technology, creativity, and business that make them possible. Organised by AVIXA, InfoComm Latin America took place from 21 to 23 October at the World Trade Center Mexico City.

Seven minutes of technology in sync

The show Pulse: AV You Can Feel, created by Mexican artists, was under the creative direction of Monterrey-based experience designer Omar Serna, Director of New Business and Experience Design at Serpro Producciones. For seven minutes, spatial audio, 3D video mapping, lighting, and lasers came together in an automated integration synchronised down to the second. The experience was made possible by the technology and collaboration of Serpro, LANG AG, and L-Acoustics.

Five sessions exploring how it's done

Between performances, the same stage hosted five sessions from the InfoComm Latin America Education Programme:

• Wednesday 21. The future of experience design: Mark Coxon and Christine Rogers of AVI-SPL's Experience Technology Group (XTG) explained how technology can inspire focus, curiosity, and wonder in offices, educational spaces, and healthcare environments, as people of all generations once again seek physical and shared experiences.
• Wednesday 21. The people behind the show: the Pulse creative team explained how they built the show from scratch, from the initial idea to the physical space, audio and video synchronisation, and the challenges of real-time production, including mistakes and last-minute adjustments. Moderated by Omar Serna, with Salvador Garza Fishburn and Alex Espin (P.A.N.O.R.A.M.A. Group), Alejandro Garza (Orion Studio), and Roberto Palma (Photonic Tonic).
• Thursday 22. From display to experience: how digital art activates AV technology. Artists and creative technologists discussed how an idea becomes a feasible system, how technological limitations are addressed, and what new relationships emerge between content, space, and audiences. Participants included Patricia Saucedo (Ajua Lab and VideomappingMX), Mónica Aguilar (co-director of the HelloWorld Festival), and Job Jiménez (Zingulart, VMMX Mexico Community, and ANTICORP), moderated by Luis Rueda (Immersive Business Direction).
• Thursday 22. Creating imaginary worlds: from idea to experience. The case of CEIBA, the exhibition at the Las Condes Immersive Museum (Chile), where a small team, without oversized budgets or imported talent, pushed its LED displays to the limits of their performance. Participants included Josué Ibáñez, immersive experience designer and creative director; Daniel Budinich, museum director; Omar Serna; and Renata Mérida Neris, Director of Live Content for AVIXA in Latin America.
• Friday 23. Immersive experiences: Mexico versus the world. A panel examining the position of the Mexican industry within the global landscape: which trends arrive late, what is being done better than commonly perceived, and where the market is heading. Omar Serna was joined by Juanjo Albala (AVI-SPL's XTG), Gilberto Castro (INTUS Interactive Design and InSpace), and Sergio Ramírez, founder of Demiurgo.

Pulse sums up what we want visitors to InfoComm Latin America to experience: to feel what audiovisual integration can achieve when audio, video, lighting, and content work as a single system, and then to understand how it was done and what opportunities it opens up for their business. Immersive experiences are gaining ground across the region, and our community has a great deal to contribute, said Renata Mérida Neris, Director of Live Content for AVIXA in Latin America.

Free access with general registration

Pulse was located in the Palenque room at the World Trade Center Mexico City, with sessions in Spanish and English and simultaneous interpretation into Spanish. Like the rest of the activities at InfoComm Latin America, there was no additional cost or separate registration required: general registration was all that was needed.

Pulse was one of six thematic tracks in the InfoComm Latin America Education Programme, featuring more than 50 sessions presented by 90 international specialists. The programme included an in-person edition of the AVIXA Congress; the new AI Summit + Lab, focused on the use of artificial intelligence in the audiovisual industry and featuring a hands-on workshop; Pro Training, with manufacturer-led training sessions; the HETMA Higher Education Summit, for audiovisual technology professionals at universities; and AVanza, focused on talent and career opportunities for the next generation. AVIXA also offered the CTS Quick Prep course on 20 October and, for the first time in Mexico, the CTS certification exam during all three days of the event.

InfoComm Latin America 2026 featured AVI-SPL as Headline Partner and main sponsor, with Audio-Technica as a Gold Partner.