Technologists from Universal Destinations & Experiences and Amazon Web Services lead a panel at InfoComm 2025.

InfoComm 2025 presents Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences, a roundtable with professionals working at the forefront of personalized immersive experiences. On Wednesday, June 11 at 11 a.m., Dang Ly of Universal Destinations & Experiences and Jeff Zabel of Amazon Web Services (AWS) join moderator Todd Hougland of Ripley Entertainment to share insights from the worlds of theme parks, media and entertainment, and gaming, paving the way for immersive entertainment in the digital age.

InfoComm 2025, produced by the Audiovisual and Integrated Experience Association (AVIXA), takes place from June 7 to 13 (exhibits June 11–13) at the Orange County Convention Center in Orlando, Florida.

Creating immersive experiences is more important than ever if you want to leave a mark on your audience. In this era of rapidly evolving technology, the pro AV industry has the power to deliver sights and sounds at an incredible level. The speakers from Universal Destinations & Experiences and AWS are positioned at the cusp of the convergence between immersive experiences and technology. Their pioneering work inspires the InfoComm audience to push the boundaries of what’s possible, said Jenn Heinold, Senior Vice President, Expositions, Americas, AVIXA.

Dang Ly is Senior Vice President and Chief Technology Officer at Universal Destinations & Experiences in Orlando, Florida. He has led award-winning IT initiatives at Universal Beijing and currently oversees the company’s digital experiences and business operations across North America and Asia.

Jeff Zabel joined Amazon Web Services (AWS), bringing extensive experience as an entrepreneur and business leader with a background in mechanical, electrical, and computer engineering. His work in immersive technology has contributed to cutting-edge developments such as CarPlay and Android Auto for companies like BMW and eBay. He currently serves as Global Industry Specialist at AWS.

Todd Hougland is Senior Director of Design and Development at Ripley Entertainment Inc., where he leads a team of designers, architects, and project leads on multiple Ripley’s initiatives around the world. He currently chairs the Global Professional Development and Certification Committee of the International Association of Amusement Parks and Attractions (IAAPA). His career spans more than 35 years in the global theme park and attractions industry.

Experience Economy: How Technology Is Shaping the Next Generation of Immersive Experiences takes place on Wednesday, June 11 at 11 a.m. in the Valencia Ballroom (W415AB) at the Orange County Convention Center and is free to attend for all InfoComm registrants.