DENEVA and ADTIVA COMUNICACIÓN CREATIVA enhance the digital experience at the European Rugby Local Meeting Point in Bilbao.

Bilbao became one of the focal points of European sport with the hosting of the EPCR Challenge Cup and Investec Champions Cup finals at San Mamés Stadium, an event that attracted thousands of fans and transformed various locations across the city into gathering spaces linked to international rugby.

In this context, the Bilbao Rugby Club’s Local Meeting Point, located in Plaza de Indautxu just a short distance from San Mamés, served as one of the main gathering places for fans and visitors during the finals.

The venue featured a truck equipped with a 16.5 m² LED screen, designed to support communication, create atmosphere and display event-related content, operating continuously from 11:00 a.m. to 1:00 a.m.

Content management for the display was handled through DENEVA’s digital signage platform, developed by ICON Multimedia, enabling the centralised and dynamic administration of on-screen information, as well as content adaptation to different moments throughout the event.

The project was carried out in collaboration with ADTIVA COMUNICACIÓN, the technology partner responsible for operational implementation, content creation and management, and on-site technical deployment, ensuring the successful execution of the solution in a high-attendance environment with demanding logistical requirements.

Throughout the event, the space combined informational content, visual engagement and potential live broadcasts, adapting the content displayed according to audiovisual rights availability and event operations.

Through this deployment, DENEVA strengthens its presence in large-scale, high-intensity environments where the efficient management of real-time digital content becomes a key element in audience experience and the coordination of urban spaces during international events.