Pixels World and INFiLED install a large-format DOOH LED screen in Dubai.
Pixels World is a digital out-of-home (DOOH) advertising company based in the United Arab Emirates, focused on developing technology-driven solutions for urban advertising.
In Dubai, it took part in the installation of a 300 sqm large-format LED screen, located in a high-traffic area and designed to broadcast advertising content to a large daily audience.
The vision: a striking, high-impact LED display
Pixels World’s vision was to place its clients center stage, right in front of the city. To achieve this, they needed a large wall-mounted LED display, impossible to ignore and capable of creating a powerful visual presence.
The goal was to extend the reach and impact of brands through high-resolution, dynamic content visible from long distances, capturing the attention of daily traffic and maximizing audience recall and engagement.
The challenge: outdoor LED screens engineered for extreme conditions
Anyone who has been to Dubai knows that temperatures are extremely high. These conditions can significantly affect the performance of LED displays, something Pixels World had already experienced in previous installations. The site had previously hosted an LED screen that could not withstand the heat, resulting in power fluctuations, color uniformity issues, and unexpected downtime.
The tower, located on Sheikh Zayed Road, although surrounded by skyscrapers, is still exposed to the harsh desert environment: extreme heat, intense solar radiation, high humidity, and frequent dust storms. In this setting, any LED system can face multiple challenges:
- High solar load causes traditional LED modules and power supplies to overheat. In extreme cases, heating exceeds cooling capacity, leading to anything from reduced brightness to complete thermal shutdowns. Over time, pixels degrade and discolor, and even panels can warp or fail.
- Airborne dust interferes with or blocks traditional cooling systems such as fans or air conditioning, increasing thermal load and energy and maintenance costs.
- High humidity creates condensation risks that can lead to short circuits in LED drivers and corrosion of connectors.
Pixels World needed a system capable of delivering ultra-high brightness at distance while maintaining energy efficiency and thermal stability. A solution relying on conventional mechanical cooling was not viable.
The solution: a heat-resistant and energy-efficient LED display
The Pixels World and INFiLED teams jointly developed a plan to install a spectacular 300 sqm LED wall, built using INFiLED’s MVmk2 series, a proven and reliable range designed for large formats in demanding environments.
The MVmk2’s low-power LED technology features enhanced heat dissipation. Its high-efficiency LEDs and aluminum cabinets naturally disperse heat without the need for integrated fans or air conditioning. This reduces energy consumption by up to 16% and minimizes the risk of heat-related failures to almost zero.
Other key technical features include:
- 10,000 nits of brightness, ensuring clear images even under the Dubai sun.
- IP65 certification, protecting against sand, dust, and heavy rain.
- A smart lighting sensor to automatically adjust brightness according to ambient conditions.
- A 10.4 pixel pitch, balancing visibility, heat generation, and power consumption.
- A lightweight, modular design for fast and easy installation, taking the building’s residents into consideration.
From concept to full installation, the process took just 12 weeks.
The result: an impressive LED display, high on impact and low on risk
Sheikh Zayed Road has become one of Dubai’s most important advertising locations, so Pixels World sought a reliable solution to showcase client campaigns without interruptions.
With INFiLED’s support, the installation has become a digital landmark capable of broadcasting advertising content and streaming live events to more than half a million people a day, even under the city’s extreme climate conditions.
