ISE has been honoured with a Sammy Award (Sales and Marketing Excellence Award) for the second consecutive year.

The recognition, presented by the Business Intelligence Group, was awarded in the Creative Awards – Power Players category.

The award recognises the creative campaign that embodied the ambition of ISE 2026: to energise the global audiovisual community, champion excellence, and inspire the industry to keep moving further, faster, and with greater purpose. ISE 2026 achieved record-breaking numbers of attendees, exhibitors, and audience engagement.

The Sammy Awards judging panel praised the campaign's strategic strength, highlighting a well-structured narrative that successfully connected creative ambition with clearly defined business objectives, measurable results, and increased attendance in a competitive market.

When a category is in decline, most teams choose a defensive strategy. ISE did exactly the opposite: it turned 'Push Beyond' into a rallying cry that united its internal teams and challenged an entire industry to think bigger. That kind of bold clarity, expressed in just two words, represents what we consider creative excellence, and it is why ISE has earned its place among our 2026 winners, said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group.

More than simply a campaign message, Push Beyond created a strong framework throughout the year, engaging audiences before, during, and after the show while encouraging the industry to move beyond convention and redefine what is possible.

Receiving a Sammy Award for the second consecutive year is a tremendous achievement for ISE and a recognition of the creativity, ambition, and commitment of our team. With 'Push Beyond', we wanted to reflect the energy of a global community that continues to challenge expectations, drive progress, and shape the future of audiovisual technology and systems integration, said Mike Blackman, Managing Director of Integrated Systems Events.

The next edition of ISE will take place at Fira de Barcelona Gran Via from 2–5 February 2027.