Digital Projection has announced a strategic sales and service partnership with Axion Displays GmbH.
Under this new agreement, Axion Displays will act as Digital Projection’s exclusive partner in the following territories:
- United Kingdom and Ireland
- South-West Europe: Italy, France, Switzerland, Spain, and Portugal
- Middle East: Saudi Arabia, Kuwait, Yemen, Oman, Bahrain, Qatar, United Arab Emirates, Turkey, Syria, Lebanon, Israel, Jordan, Egypt, and Iraq
- North Africa: Morocco, Algeria, and Tunisia
The partnership is designed to provide local markets with enhanced access to Digital Projection’s award-winning projectors, backed by Axion Displays’ extensive regional expertise and robust service infrastructure.
By bringing together former key members of the Digital Projection EMEA team, this new structure ensures deep product knowledge and unparalleled technical expertise. Supported by a close relationship with Delta, Digital Projection’s parent company, the Axion Displays team provides customers with a seamless end-to-end experience throughout the sales cycle.
John Liu, Group Head of the Display Solution Business Unit (DSBU) at Delta Electronics, Inc., said:
Strengthening relationships with regional customers and expanding technical expertise are important parts of Digital Projection’s long-term display solutions strategy. The Axion team has a long history of championing the Digital Projection brand. Thanks to their deep technical knowledge and familiarity with our technology, we are confident they will further strengthen and develop the sales and service functions, ensuring customers benefit from exceptional local support and specialised application expertise.
Meanwhile, Dirk Siedle, Managing Director of Axion Displays, commented:
By combining world-class projection technology with Axion Displays’ extensive market knowledge and service excellence, we are ensuring that customers and users throughout these regions receive the highest levels of support and innovation.
