Experiences designed for the new creative era at ISE

Details: Written by Redacción ISP Integración; Category: News; Published: January 26, 2026

ISE 2026

ISE 2026 announced the partners and the curated content programme for Spark, a space dedicated to the creative industries.

Spark responded to the industry’s need for an event that brought creative fields together, uniting sectors such as gaming, broadcast, design... in an immersive experience.

Among the partners driving Spark were main sponsor Samsung, strategic technology partners Mo-Sys, 3Cat and Lab of Tomorrow, as well as supporting partners CFLEX Event Solutions, Silver Music Entertainment and LVP – Liga de Videojuegos Profesional (GRUP MEDIAPRO). Together, they supported keynotes, sessions and brand experiences designed to connect the global creative community and showcase the future of digital creativity in real time.

Global innovators driving the future of creative technology

At the heart of Spark’s programme was a series of immersive installations and live experiences that showed how creative technology was transforming storytelling and audience interaction.

Samsung led the space with its IVC Series indoor LED signage for virtual production. Attendees were able to see first-hand how this technology enabled broadcast, film, XR and live event studios to push the boundaries of storytelling. Spark contenidos 4 HI

Samsung has been working for several years across broadcast, media and entertainment, live events and gaming, designing our display technology to meet the needs of each market. That’s why, when we heard about the Spark event, we wanted to take part and we are delighted to support its debut, and we hope it will become a central element of ISE for many years to come, said Simon Jackson, Vice President of Samsung Europe.

Mo-Sys was invited by ISE as a strategic technology partner, and presented its MoStudio solution on a Samsung-powered virtual production stage, as part of the ISE Spark summit. MoStudio enabled Samsung’s virtual production environment to function as a complete creative hub, taking further the way organisations created, communicated and connected through immersive visual storytelling. This innovation removed complexity barriers to deliver a complete broadcast technology infrastructure, bringing the visual language of broadcast within reach of the corporate environment. MoStudio reflected Spark’s mission: to highlight tools that not only worked technically, but expanded creative possibilities, enabling broadcast-quality experiences that were agile, scalable and designed for a new generation of creators and communicators.

3Cat, Catalonia’s leading audiovisual group, presented an interactive experience inspired by its new video game Manairons, based on Catalan folklore. Visitors were able to explore a three-screen cube through gesture-based interaction and try a demo outside the cube. Co-produced with JanduSoft and with Flop Work as the technology and interactive partner, the project highlighted 3Cat as a creative-tech media hub and producer of innovative digital storytelling.

Lab of Tomorrow, Tomorrowland’s entertainment innovation arm, showcased its spectacular Floating Sky, previously seen at Tomorrowland 2025. This installation demonstrated how sound, image, lighting and operational experience converged to transform live environments. With support from partners such as KLSTR, Prismax, Fisheye, XineRobotics and Areal, Floating Sky reflected the power of collaboration across creative, technical and operational disciplines, turning ideas into scalable, future-ready live experiences. Spark contenidos 3 HI

Together, these activations and collaborations reflected Spark’s ambition to drive collaboration, inspire innovation and unlock new creative possibilities across industries.

Spark is where creativity and technology converge in real time. We are proud to work with partners who are actively shaping the experiences that will inspire the next generation of creators, said Mike Blackman, Managing Director of Integrated Systems Events.

Spark 2026 content programme

Spark’s programme offered a daily agenda of keynotes, sessions and in-depth content. Global leaders took part, including Victor Martí, Director Head of Production at Netflix; Alex Boateng, Co-President of 0207 Def Jam; and Jordan Schwarzenberger, CEO and founder of Arcade. Other notable speakers included IC-VFX specialist and co-founder of MARS Volume and Bild Studios, Rowan Pitts; Trevor Burk; Visual Noise Creative’s Creative Director, Nick Troop; POSSIBLE Executive Producer, Will Saunders; the Creative Lead at the CoSTAR National Lab; and Marc Lopez, Director of Catalunya Media City, covering topics ranging from virtual production to worldbuilding and the next generation of media cities. Long-standing ISE partner Catalonia AV Cluster supported Spark with contributions from its more than 250 members.

Cluster Manager Eduard Gil stated: “The Cluster brings together entertainment and business models on one side, and communication, advertising and events on the other. Just like Spark!”. Spark contenidos 2 HI Keynotes highlights:

Tuesday 3 February – The Global Future of Storytelling, with Victor Martí, Director Head of Production at Netflix.
Wednesday 4 February – From Silos to Systems: How Cultural Ecosystems Power the Future of Creativity, with Alex Boateng, co-founder of 0207 Def Jam.
Thursday 5 February – From Talent to Enterprise: Building Creator-Led Businesses That Last, with Jordan Schwarzenberger, CEO and founder of Arcade.