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InfoComm Latin America 2025 was held in Mexico City from October 22 to 24 and welcomed 5,193 verified attendees.

 

This first edition of InfoComm Latin America, produced entirely by the Audiovisual and Integrated Experience Association (AVIXA), featured 64 exhibitors who showcased innovative audiovisual solutions from more than 100 brands, both on the exhibition floor and in seven demo rooms. The event occupied 2,656 net square meters at the WTC International Exhibition and Convention Center in Mexico City.

 

Numerous global manufacturers—regular participants at other InfoComm shows—joined companies from Mexico, Argentina, Chile, and Spain, seeking to strengthen their regional presence and create new business connections and opportunities.

 

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We reached full capacity in this first edition and exceeded our goals in every aspect: space, participation, and promotion. We are very pleased with the incredible market response, just as we expected. We have great news: next year’s edition is already scheduled. InfoComm Latin America will take place from Wednesday, October 21, to Friday, October 23, 2026. We will return to the WTC and expand the exhibition space by 50%, said Rodrigo Casassus Coke, CTS, Senior Director for Latin America and the Caribbean at AVIXA.

 

The InfoComm Latin America 2025 program was extensive, featuring educational sessions, manufacturer training, technology tours, networking events, and an in-person edition of the AVIXA Congress.

“The most important thing is that we produce this event specifically for this market. The content focuses on the growth areas we see in Latin America, with most presentations delivered in Spanish, reflecting our commitment to the audience”, said Jenn Heinold, Senior Vice President of Expositions, Americas, at AVIXA. “We’ve embraced the local culture, and there’s a profound sense of pride and warmth here that you won’t find elsewhere”.

During the AVIXA Congress, part of the InfoComm Latin America educational program, industry professionals outlined the expected trends for audiovisual technology through 2030, highlighting the impact of artificial intelligence (AI) and the need for a people-centered adaptability strategy.

 

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In this session, Jeff Stoebner, CEO of FORTÉ, urged organizational leaders to remain vigilant and adaptable to environmental changes, encouraging them to innovate to stay relevant in the industry. Likewise, David Labuskes, CTS, CEO of AVIXA, emphasized the importance of accepting uncertainty as a natural part of the future and letting go of entrenched ideas, as the industry is evolving rapidly.

A discussion panel featuring Diana Quintero (Bose Professional), Jorge Mata (Ross Video), and Julio Méndez (Wesco Anixter) addressed the challenges facing the growth of the audiovisual industry in Latin America. They identified the need for better-trained professionals, strategies to integrate AI solutions, and the influence of cultural differences in the region. They proposed promoting training programs and strengthening partnerships with suitable business allies to overcome these challenges and enhance their operations.

As part of the digital signage program, in collaboration with the DS Latam association, Julian Phillips, Senior Vice President and Managing Director of XTG at AVI-SPL, highlighted that we are entering what he calls the “era of intelligence”. This shift will transform communication, learning, and human interaction, directly impacting the audiovisual industry and digital signage. His presentation emphasized the need to rethink intelligence and human connection, viewing AI as a key collaborator for digital signage evolution in this new era.

 

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InfoComm Latin America’s activities extended beyond the WTC venue. The Integrated Experience Tours offered attendees an up-close look at the technology and experts behind InSpace, an immersive experience venue, and the modern Estudio 13, specialized in audio recording and production, both located in Mexico City.

 

Martin Saul, Senior Vice President for South America and Iberia at AVI-SPL and CEO of ICAP Global, highlighted the importance of introducing the InfoComm show in Latin America:

 

This represents a radical change. Previously, we only had the option of attending InfoComm in the United States. The main difference here is understanding business culture: in Latin America, relationships, trust, and personal connections are much more important than technology. Decisions often rely on trust, as many manufacturers offer similar high-quality solutions. Therefore, the connections made in this first edition will be vital for future business.

 

InfoComm Latin America 2025 was sponsored by Headline Partner AVI-SPL and Top Sponsors Meyer Sound, Kardia Producciones, Foto Commo, Pleneo, and Tecno Planet. The education program was sponsored by Biamp and Ross Video.

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