Hikvision announces the official agenda for the Display District 2025, the ProAV event of the year.

On October 29 and 30, Hikvision Iberia will open the doors to Display District 2025 at the UZalacaín space, La Finca, Madrid — an immersive event showcasing the potential of ProAV and Commercial Display solutions applied to real environments.

Throughout the two days, attendees will enjoy a full schedule of training workshops, live demonstrations, and networking sessions, where industry experts and technology partners will share knowledge, experiences, and trends in the professional audiovisual sector.

Designed as a 100% practical and visual experience, Display District will allow participants to see, touch, and experience more than 60 solutions in action, as well as attend a comprehensive agenda of workshops led by renowned experts and technology partners.

Lunch and After Work sessions are included to share ideas and create valuable connections.

October 29: creativity and immersive experiences

The first day of Display District will focus on the application of design, creativity, and audiovisual technology in high-impact spaces, with a program covering sectors such as retail, hospitality, and visual communication.

• 09:30 Event Opening
• 10:30-11:00 Applied Design: Redefining AV Technologies with Alberto Arranz, Sales Marketing Manager | Sponsored by Tecco
• 11:15-11:45 Smart Hospitality, the Technology That Transforms with Enrique Bravo, Project Director | Sponsored by Smart SD Hommax
• 12:00-12:30 ADI, New Distributor of Pro AV Solutions with Manuel Latorre, Country Sales Leader ADI Iberia, and Livia Ion, System Sales Manager ADI Global Distribution | Sponsored by ADI
• 12:45-13:15 Interactive Digital Signage: The Future is Visual and Intelligent, with Estíbaliz Bellón, Strategic Accounts Manager | imaginArt
• 13:30-14:00 Designing Without Limits: LED Structures That Transform Spaces, with Roberto Menocal, Business Development Manager | Sponsored by Esprinet

In the afternoon,

• 15:30-16:00 No Content, No Party, with Álvaro Morales, Managing Director, and Daniel Cabello, Sales Manager | Sponsored by No.MAD
• 16:15-16:45 Pieces & Stories: A Living Conversation Between Museography and Audiovisual Resources, with Jorge Ontalba, Marketing Manager & Institutional Relations at Avanzia
• 17:15 Afterwork to relax and network

A day designed to inspire designers, integrators, and project managers who aim to transform spaces into visual experiences.

October 30: technology, education, and new business models

The second day will focus on applied technology, interactive education, and software evolution within the ProAV ecosystem, featuring key solutions for control rooms, corporate, and educational environments.

Workshops will include:

• 10:30-11:00 Decoders: A Key Tool Transforming Control Centers with Ismael López, Video Product Manager | Sponsored by Casmar
• 11:15-11:45 Setting the New Standard for Interactive Learning with Twan de Leijer, Director of Globalization | Sponsored by Visiotech
• 12:00-12:30 The Control Center: Securing the Operator’s Workstation, with Nicolás Rodríguez Esmerode, R&D Director | Sponsored by RPG
• 12:45-13:15 From Connection to Transformation: Hikvision Transforms Education in Valencia with Samira El Fezzazi, Commercial Director, and Fco Javier Serrano, Director | Sponsored by SECURImport
• 13:30-14:00 Transforming Audiovisual Communication with dvLED: From Jurassic to Urban Mobility with Guillermo de Lamo, Business Development Manager, ProAV - ETT Spain | Sponsored by ETT

And in the afternoon,

• 15:30-16:00 The Software Transformation from SaaS to XaaS, with Guillermo Grau, Global Director of International Operations & Growth | Sponsored by Admira
• 16:15-16:45 LED: The Technology That Helps You Win Projects, with Hugo Sahuquillo, Channel Sales ProAV at Hikvision

Once again, at 16:45 we’ll enjoy the Afterwork — the perfect moment to keep connecting in a relaxed atmosphere.

Networking and shared experiences

In addition to training, Display District will feature areas dedicated to professional networking and idea exchange, including lunches and an Afterwork session at the end of each day — designed to foster collaboration and create synergies between integrators, developers, and partners.

• Dates: October 29 and 30, 2025
• Location: UZalacaín Space, La Finca (Madrid)