NETGEAR® Inc. appointed Oscar Mallaina to drive channel expansion and distribution growth in Spain and Portugal.

Oscar Mallaina is an experienced technology industry professional specializing in channel development and distribution management. Mallaina brings extensive expertise in the audiovisual (AV) and information technology sectors, having worked with several leading technology companies throughout his career, including Kramer and AVerMedia Technologies. Based between Madrid and Lisbon, his focus is on helping companies find optimal AV solutions while building distributor partnerships.

Mallaina’s appointment underscores NETGEAR’s commitment to expanding its European presence and delivering innovative networking solutions to Spanish and Portuguese customers.

Oscar’s appointment represents a significant step in our strategic expansion across the Iberian markets. His experience in channel development and understanding of regional market dynamics will be essential for strengthening our distribution network and advancing our AV business initiatives. We are excited to see him lead the expansion into the Spanish and Portuguese markets, driving growth in the commercial AV, medical, and live events sectors, said Sylvain Clemenz, Senior Sales Director EMEA at NETGEAR for Business. 

In his new role, Mallaina will be supported by the ProAV Design team, a large group of advanced experts providing comprehensive technical guidance and solution architecture. He will leverage NETGEAR’s robust portfolio of dedicated AV solutions, which has been validated through partnerships with over 450 industry professionals who integrate and recommend these innovative networking technologies across diverse market segments.

This appointment reflects NETGEAR’s ongoing commitment to developing the regional market and its recognition of the growing importance of the Iberian market within the European technology landscape.