Hikvision welcomed more than 4,000 visitors at its ISE 2025 booth, a 45% increase compared to 2024.
The company concluded its participation in ISE 2025 with success, receiving over 4,000 visitors at its booth during the four days of the event. This figure represents a 45% growth compared to 2024, consolidating Hikvision as a key reference in the audiovisual industry. Out of a total of 4,020 leads, 3,168 came from Europe, with Iberia standing out with 1,176 contacts. Additionally, 287 leads were collected in the Middle East and Africa, 240 in South America, and 325 in Asia, reinforcing the brand’s global presence.
Held at the Fira de Barcelona – Gran Vía from February 4 to 7, ISE 2025 broke records with 85,351 verified unique visitors. In this setting, Hikvision impressed attendees with its innovative line of commercial displays, featuring its new COB 8K LED screen, its focus on sustainability with TÜV Rheinland certifications, and interactive experiences designed to transform sectors such as retail and education.
ISE 2025 has been an extraordinary edition for Hikvision. We received a record number of visitors at the booth, which demonstrates the great interest in our commercial display solutions. From the impressive COB 8K LED screen to innovations in sustainability, we have shown how technology can deliver impactful and efficient visual experiences. We are proud to lead the way in the audiovisual industry and will continue betting on innovation to meet market needs, said Paul Zhao, Product Marketing Director for Commercial Displays in Europe.
Innovation in commercial displays: technology and sustainability
In a 230 m² booth, Hikvision showcased its impressive range of commercial displays, ensuring an exceptional visual experience under the slogan Visual Wonder, Always. The centerpiece of the exhibition was its new and impactful COB 8K LED screen, welcoming visitors with vibrant, high-contrast images.
Hikvision also introduced a new generation of LED cabinets, marking a pioneering breakthrough in the audiovisual industry by integrating three lamp board technologies into a unified platform: COB (chip on board), HOB (Hikvision glue on board), and SMD (surface mount diode). This innovation reduced the risk of obsolete inventory and minimized product iteration costs.
Committed to sustainability, Hikvision became the first company in the LED display sector to receive the TÜV Rheinland Green Product Mark certification for 16 of its products. These solutions comply with AV industry standards (2 PfG E 0052/06.2024) and reflect Hikvision’s focus on green manufacturing and quality control throughout the product lifecycle.
The booth also featured a demonstration ‘clean room,’ where visitors could see HOB LED lamp board repair machines in action and learn about the local repair service, a first in the industry that makes Hikvision products a more sustainable and durable solution.
Smart solutions for modern challenges
Hikvision’s products are designed to offer advanced solutions in multiple sectors. At the booth, visitors experienced firsthand how WonderHub interactive displays transform educational environments and meeting rooms, enabling effortless sharing and idea expression, even from remote locations. This technology promotes a more collaborative and immersive learning and working experience.
In the retail experience zone, digital signage demonstrated how it can attract and engage shoppers. Dynamic window displays highlighted promotions and caught the attention of passersby, while vertical interactive signage enhanced the customer experience with features like self-service ordering.
A vibrant booth full of interactive experiences
To ensure attendees made the most of their visit, Hikvision offered various ways to explore its booth: visitors could walk around at their own pace, admiring the image quality and technology of its displays, or book a guided tour with an expert from the sales team. These tours were available in several languages, including English, Spanish, French, German, Polish, and Italian.
Additionally, the Hikvision booth came to life with exclusive activities, such as flamenco shows four times a day and a lively daily Happy Hour at 4:00 p.m.
Commitment to cybersecurity and young talent
As the exclusive sponsor of the ISE 2025 Cybersecurity Track, Hikvision reinforced its commitment to digital security by participating in the ISE Hackathon, where five teams of 20 students showcased their cybersecurity skills.
ISE 2025 reaffirmed Hikvision’s position as a leader in audiovisual innovation and smart solutions, offering an immersive and sustainable experience for visitors.
