The new Dubai office and Experience Center is the tenth opening the company has completed in 2024.

Bose Professional recently celebrated the opening of a sales office and Experience Center in Dubai, United Arab Emirates, with industry leaders and partners from the Middle East and Africa (MEA) region in attendance.

The Dubai office is the tenth international location Bose Professional has opened this year, alongside offices in London, Amsterdam, Frankfurt, Singapore, Beijing, Shenzhen, Shanghai, Osaka, and Tokyo. Additionally, early next year, a new global headquarters and Experience Center will open in Hopkinton, Massachusetts.

Located in Sharjah, a rapidly growing district with easy access from Dubai International Airport, the new office combines stylish, modern workspaces and meeting rooms with an Experience Center designed for training and solution demonstrations. In this space, visitors can explore and experience the full range of Bose Professional loudspeakers, power amplifiers, processors, controllers, and software.

The grand opening ceremony, held on November 7, 2024, was attended by the Bose Professional EMEA team; John Maier, CEO of the company; Hans Vereecken, Vice President of International Sales; Nittin Dargan, Director of Sales for EMEA; as well as industry leaders and business partners from the region.

The new Bose Professional office and Experience Center will serve as a regional hub to showcase innovative audio solutions to all distributors, system integrators, and consultants. This space further strengthens our commitment to the MEA region. The Bose Professional team and our distributors will continue ensuring that customers have access to the best-in-class products, available locally, said Dargan.

"Our mission is to provide exceptional audio solutions and services to customers around the world", said Maier. "I am incredibly proud of what the Bose Professional team, both in Dubai and globally, has achieved in reaching these important milestones in the company's history. I look forward to visiting more offices and cutting more ribbons as we continue to build on our 50-year legacy of collaborations and expand our international organization".