Samsung initiates a new era of Samsung AI TV in an open, sustainable, inclusive, but most importantly, secure manner.
Samsung Electronics Co., Ltd. introduced its new range of home audiovisual products in Spain ―the latest Neo QLED 8K and 4K, OLED TVs, lifestyle TVs, and soundbars― for 2024 at an event in Madrid, featuring brand ambassador and professional footballer Olga García.
Samsung's innovations enhance home entertainment experiences and image quality with a series of powerful AI-based solutions. This year's event showcased AI TVs that elevate the home entertainment experience with a range of powerful AI-driven solutions.
We are pushing the boundaries of home entertainment by integrating AI into aspects beyond traditional consumer experiences. At Samsung, we have been integrating AI into our devices for many years, but this year we have taken artificial intelligence a step further to enable new, smarter experiences that will redefine our way of living and make our lives easier, as well as sustainable and accessible, without forgetting security, said Nacho Monge, Director of TV/AV Business at Samsung Electronics Iberia.
Enhancing the experience with Neo QLED 8K: clarity, sound, and smart experiences
Neo QLED 8K is presented as the flagship of Samsung's latest range of TVs, equipped with the advanced NQ8 AI Gen3 processor, marking a before and after in AI TVs. This processor features a neural processing unit (NPU) that offers twice the speed of its predecessor, along with an increase from 64 to 512 neural networks, ensuring an exceptional viewing experience with crisp details regardless of the input source.
Each scene of Neo QLED 8K is a visual treat thanks to its AI-based image technology. It highlights the subtlest details with extraordinary clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro, it enhances the image quality of users' favorite shows and movies to nearly match 8K, allowing them to enjoy a level of detail and image clarity that surpasses conventional 4K TVs. Additionally, AI Motion Enhancer Pro[4] makes fast-action scenes smoother and sharper, a dream for sports fans, as it enhances ball movements to ensure they are never missed. Moreover, Real Depth Enhancer Pro adds realistic depth to the image, immersing the viewer in the scene at all times. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.
Furthermore, Neo QLED 8K offers precise audio with AI-enhanced sound technology. This year, the Active Voice Amplifier Pro stands out in separating dialogues from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro enriches the audio experience by synchronizing sound with action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further perfects the audio experience by intelligently adjusting it to the content and acoustic quality of the room, achieving truly authentic and realistic sound.
Neo QLED 8K also features AI functions that understand and adapt to user needs. Auto Game Mode kicks in when a video game starts, optimizing visual effects and audio for a more immersive and engaging gaming experience. AI Customization Mode adjusts the image for each scene based on user preferences, while AI Energy Mode saves energy without compromising image quality. These features ensure that Neo QLED 8K is easy, personalized, and energy efficient for all entertainment needs.
Available in two models, QN900D and QN800D in sizes 65, 75, 85, and up to 98 inches in the QN990D model, the Neo QLED 8K range promises an unprecedented visual experience that sets new standards in the premium large screen category.
Smart features with Samsung Tizen OS for greater integration and customization
Samsung's AI TVs will redefine user experience with advanced connectivity and a suite of smart features, applications, and platforms. Leveraging the powerful Tizen operating system, these innovations have created a connected, personalized, and secure ecosystem. This allows devices to integrate seamlessly into users' digital worlds, transforming screens into the hub of all their needs.
The latest Samsung TVs are designed to connect to a smart ecosystem right out of the box. As soon as users power on their new Samsung TV, it recognizes and connects to existing networks and devices, informing them via a simple notification on their smartphones. This effortless setup extends to all Samsung devices in the home, as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter certifications. This eliminates the need for additional devices, allowing everything from lighting to security sensors to be managed directly from the screen.
The new 2024 Samsung TV range also takes smartphone integration to a new level. Simply bringing the smartphone close to the TV activates Smart Mobile Connect, turning the device into a universal remote control for the TV and connected appliances. Additionally, in 2024, users can use their smartphones as game controllers with a customizable user interface (UI) and haptic feedback, offering convenient and enhanced gaming at their fingertips.
Beyond connectivity, Samsung's 2024 Smart TVs also offer a highly personalized experience with their apps and platforms. With the latest addition of widgets, TV screens are now personalized control panels that allow users to easily monitor home status, device battery, energy consumption, weather updates, and more. Samsung is also introducing Samsung Daily+, a unified platform for the smart home that gathers a wide range of apps, categorized into SmartThings, Workout Tracker, Workspace, and more, each aimed at enhancing different aspects of users' lifestyles and home environments.
Samsung's commitment to a comprehensive connected home experience extends to ConnecTime, enabling users to connect via video calls with friends and family from their Samsung Smart TV, sharing more experiences from home.
Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, ensuring connected experiences remain private and secure. Knox Matrix allows devices to monitor each other to identify and isolate security threats. And Knox Vault, which helps keep users' data safe on some Samsung devices, has been expanded to cover more devices connected through SmartThings, such as Samsung Neo QLED 8K TVs, ensuring passwords, banking data, and personal information are always secure.
A wide range for all entertainment needs: Neo QLED 4K, OLED, and sound devices
This year, Samsung has introduced a wider and improved range of TVs and sound devices designed to offer consumers a greater variety of options that cater to their diverse lifestyles and preferences. This extensive range underscores Samsung's commitment to innovation and its customer-centric approach.
The 2024 Neo QLED 4K range incorporates next-generation innovations from the flagship Neo QLED 8K TVs, enhancing the viewing experience with revolutionary features powered by the NQ4 AI Gen2 processor. This advanced chip brings nearly any content to life, reproducing it in stunning 4K resolution. With Real Depth Enhancer Pro and Quantum Matrix technology, the screen ensures impeccable contrast even in the most demanding scenes. Equipped with the world's first Pantone Validated display for greater color accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes from 43 to 98 inches, catering to various homes and viewing environments.
Samsung also unveiled the world's first anti-reflective OLED, which eliminates unnecessary glare while maintaining deep blacks and sharp images in any lighting condition. Powered by the same impressive NQ4 AI Gen2 processor as the Neo QLED 4K range, Samsung's OLED TVs feature functions such as Real Depth Enhancer and OLED HDR Pro, elevating picture quality to new heights.
Additionally, with features like Motion Xcelerator 144Hz[8], ensuring smooth motion and quick response time, Samsung OLED is the best choice for gaming. With sleek designs, these OLED TVs redefine customers' entertainment spaces. Available in three models —S95D, S90D, and S85D— from 48 to 83 inches, there is one perfect for every home.
The 2024 range also includes the latest soundbar in the Q series, the Q990D, featuring an 11.1.4 channel configuration with wireless Dolby Atmos. This model comes with features that are a testament to Samsung's ongoing leadership as the world's best-selling soundbar brand for the past 10 years, with innovations like Sound Grouping for vibrant and immersive sound. The Q990D is presented as a personal listening solution, allowing users to enjoy their content through rear speakers without disturbing others.
The ultra-slim S800D and S700D soundbars continue to offer exceptional audio quality in a sleek and compact design. Additionally, all Samsung soundbars include advanced audio technologies such as Q-Symphony, which perfectly combines the sound from Samsung TVs and soundbars to deliver a masterfully orchestrated experience.
Finally, event attendees got to see the new Music Frame, which combines high-quality audio with an art-inspired design from The Frame. This versatile device allows users to display personal photos or artwork while enjoying quality audio with Dolby Atmos and smart features. Whether used as a standalone device or paired with a TV and soundbar, Music Frame promises an enhanced listening experience that fits any space. It also includes the option of Q-Symphony along with compatible TVs and soundbars.
