Sony is transforming BetterBetter, Warsaw's new landmark destination for architects, with its BRAVIA display technology.

Sony has partnered with BetterBetter, an architectural showroom, coworking space and training centre located in the heart of Warsaw, Poland, providing its Sony BRAVIA Professional Displays to equip the venue's workspaces and meeting areas. The venue stands out for its unique atmosphere, fostering creativity and collaboration among architects, designers and creative professionals.

The showroom offers a wide selection of products and materials from trusted manufacturers. Visitors can easily compare whether a particular stone complements a wall colour or choose between porcelain stoneware tiles and furniture panels. Architects have access to a space equipped with state-of-the-art technology that is not only comfortable to use but also highly practical for their day-to-day professional work.

BetterBetter is a showroom for architects that brings together manufacturers of the wide range of products we need for our projects. Technology also plays an important role in an architect's work—it supports the design process and is essential for meetings. The systems installed at BetterBetter allow us to communicate with clients smoothly and efficiently, says Krzysztof Drzewoszewski, Partner at BetterBetter.

What makes BetterBetter unique are its spaces, featuring comfortable meeting rooms, workstations and furniture designed to encourage informal conversations and create opportunities for valuable connections. It represents a distinctive collaboration between architects and a collective of manufacturers—primarily Polish companies—providing access to essential products for architectural projects. The venue has been designed to promote creativity and collaboration, giving architects the opportunity to engage with professionals from other disciplines. Comfort and ease of use are further enhanced by Sony technology, which not only supports the design process but also plays a vital role in client meetings and seamless communication.

"Brill AV Media, as the audiovisual systems integrator, was responsible for the technological transformation of the space. We equipped three key areas with systems that allow architects to focus entirely on creativity and client relationships. Online meetings in the conference room start with a single touch thanks to the Logitech ecosystem, which is fully integrated with Microsoft Teams. Meanwhile, the Poly system offers complete plug-and-play flexibility for the constantly changing mix of users in the meeting room. At BetterBetter, we installed Sony BRAVIA BZ40L Series 4K Professional Displays featuring the exclusive Deep Black Non-Glare coating, ensuring outstanding project visibility from any angle without distracting reflections", says Krzysztof Winek, Audiovisual Integration Account Manager at Brill AV Media.

At Sony, we believe technology should serve people, not intimidate them. At BetterBetter, we chose BRAVIA Professional Displays from the BZ40L Series. Professionals working in design and architecture will appreciate the minimalist styling, discreet bezel and side-mounted logo, allowing the displays to blend naturally into the interior. Our users value comfort and ease of use. Thanks to the Deep Black Non-Glare coating, images remain perfectly visible even in brightly lit rooms, without reflections that cause eye fatigue. The displays also integrate seamlessly with videoconferencing and control systems, says Piotr Gajewski, Sales Manager at Sony Professional Display & Solutions Europe.

Thanks to its collaboration with Sony, BetterBetter has become a place where modern technology and creativity come together, providing architects with the ideal environment to bring even the most demanding projects to life. It has become a unique destination in Warsaw where passion, innovation and a comfortable working environment converge.