PRAMA's smart retail solutions reduce shrinkage losses while delivering valuable business intelligence.

PRAMA's smart retail security solutions help reduce merchandise loss, prevent shoplifting and minimise shrinkage. In addition, the company provides Business Intelligence (BI) tools that enable store managers to better understand customer behaviour.

Going beyond traditional video surveillance, these AI-powered systems deliver actionable insights for decision-making, optimise store operations and enhance security for both staff and customers.

PRAMA's smart security solutions deliver value across four key areas:

• Intelligent loss prevention: Uses artificial intelligence and deep learning algorithms to detect suspicious behaviour in real time, alert security personnel to potential shoplifting incidents and reduce inventory shrinkage.
  
• Business intelligence: Analyses customer traffic, measures footfall and tracks dwell time across different areas of the store. This information helps optimise store layouts and improve retail strategies.
  
• Operational optimisation: Streamlines day-to-day management, monitors employee activity to ensure compliance with company procedures and helps manage large crowds in retail environments.
  
• Smart security: Replaces reactive systems with proactive AI-powered capabilities, improving crime prevention while reducing the need for constant on-site security personnel.

People counting & business intelligence solutions

PRAMA's People Counting & Business Intelligence solutions transform security cameras into data-driven tools that help optimise retail operations and improve profitability. Rather than simply recording footage, these AI-powered systems analyse customer movement patterns to support informed, data-driven decision-making.

PRAMA's Business Intelligence solutions provide capabilities across four key retail functions:

Footfall analysis and staff optimisation

• Traffic monitoring: Counts customers entering and leaving the store with an accuracy of over 95%.
• Conversion rate analysis: Compares total visitor numbers with point-of-sale (POS) data to calculate the actual percentage of customers who make a purchase.
• Staff scheduling: Identifies peak shopping hours to align staffing levels with customer demand and reduce waiting times.

Heat mapping and store layout design

• Dwell time analysis: Measures how long customers remain in front of a specific display or product shelf.
• Hot and cold zones: Generates heat maps showing the busiest areas of the store as well as those receiving the least customer traffic.
• Merchandising evaluation: Assesses the effectiveness of promotional displays by measuring how many shoppers stop to view them.

Queue management and customer experience

• Reduced waiting times: Detects when checkout queues exceed a predefined threshold and automatically alerts managers to open additional checkout lanes.
• Sales loss prevention: Helps reduce shopping cart abandonment caused by long queues, recovering potential lost sales.

Multi-store benchmarking

• Performance comparison: Centralises data from multiple stores into a single dashboard, making it possible to compare results across regions or branches.
• Marketing campaign evaluation: Measures the direct impact of promotional campaigns by analysing increases in customer footfall.

PRAMA offers these smart security solutions to help retailers address shrinkage, theft and other security challenges facing the retail sector.