EARPRO&EES and Video Digital have adopted the Midwich brand, marking the next stage in the evolution of both companies.

At the same time, they continue to offer the teams, services and commitment that their partners know and trust.

This change enables a clearer and more unified corporate identity under the Midwich brand, which is internationally recognised within the professional audiovisual sector. In the Portuguese market, operations have already been conducted through a local entity under the Midwich Portugal brand since 2023.

Although the brand is changing, partners will continue to work with the same local teams and benefit from the same specialist expertise, relationships and support that EARPRO&EES and Video Digital have built over many years in the professional audiovisual industry.

The rebranding strengthens alignment with Midwich Group, providing greater visibility of its international expertise, expanded access to manufacturers and the global capabilities available through the Group’s network across Europe, the Middle East, North America and Asia-Pacific.

It also reflects the companies’ ongoing commitment to strengthening collaboration, simplifying relationships with partners operating across multiple markets and expanding access to a broader network of technologies, solutions and capabilities.

This step represents an evolution, not a change. We remain the same team, with the same close relationships and commitment as always, now under a brand that simplifies our proposition and is backed by a global network that enables us to offer more solutions, capabilities and opportunities to our partners, says Pere Castro, Managing Director of Midwich Iberia.

The transition to the Midwich brand will be implemented progressively across digital platforms, communications and customer touchpoints over the coming months.

The adoption of the Midwich brand reinforces a shared identity, maintaining the close service and support that customers and partners know, while expanding access to capabilities, expertise and opportunities through an international network operating across multiple markets.