Due to geopolitical instability in the Middle East, AVIXA has revised its plans for the audiovisual sector in the region.
InfoComm EDGE, originally scheduled for October 2026 at the Festival Arena in Dubai, will now take place on October 27–28, 2027, at the same venue.
AVIXA will also host an exclusive, invitation-only EDGE Preview in Dubai during Q4 2026. Designed as a highly specialised working forum, EDGE Preview will bring together senior decision-makers and end users from key sectors—government and enterprise, leisure and entertainment, education, and retail—alongside AV industry stakeholders and international consultants.
Through a collaborative, co-creation-led format, participants will actively define the role that integrated AV can play in supporting regional recovery, growth and long-term value creation. The goal is to accelerate measurable outcomes, from enhancing human engagement and productivity to strengthening talent retention, investor confidence and destination appeal.
The positive response to the announcement of InfoComm EDGE earlier this year confirmed a clear market need for a different kind of event, focused on how integrated AV delivers real-world outcomes. After close consultation with our partners in the region, we have taken the deliberate decision to move the full event to 2027 to ensure maximum impact—particularly at a time when government bodies are aligning investment decisions with long-term strategic priorities. At the same time, this year’s EDGE Preview will be a focused, high-value forum designed for the current context. By bringing together senior decision-makers, end users and consultants, we will create a space to explore how AV can actively support regional regeneration, productivity and engagement—and to shape the direction of InfoComm EDGE 2027 through real collaboration and shared insight, said David Labuskes, CTS, CAE, CEO of AVIXA.
Planning for InfoComm EDGE continues, with regional integration firms already beginning to submit design proposals for the event’s core activations, each focused on demonstrating how integrated AV performs in real-world environments and delivers measurable outcomes.
A key element of this process is the InfoComm EDGE End User Council, a growing group of regional organisations that contribute directly to the design and evaluation of these activations from a business and operational perspective. The Council already includes a dozen confirmed members, including Emirates Airlines, du, Dubai Roads and Transport Authority, Sharjah Education Academy, Atlantis, Miral Asset Management and Jollibee.
Our commitment to AV in the Middle East remains strong, and this approach ensures we stay closely aligned with the region’s needs and priorities at a critical time. This year’s EDGE Preview is a deliberate step: bringing together the right stakeholders to focus on how AV can deliver meaningful impact now, while laying the groundwork for InfoComm EDGE 2027, added Labuskes.
The date and location for the EDGE Preview will be confirmed shortly, along with a limited number of partnership opportunities for vendor brands.
