AVI-SPL strengthens its commitment to artificial intelligence with the addition of Sol Rashidi as a strategic advisor.
The company announced a significant strategic investment in artificial intelligence through a new executive advisory agreement with Sol Rashidi, recognized as a Chief AI Officer and a global authority on enterprise AI transformation, coinciding with her participation as a keynote speaker at ISE 2026.
The announcement came ahead of Rashidi’s keynote at Integrated Systems Europe (ISE) 2026, where she took to the main stage to discuss the future of AI in business and technology. Through this collaboration, Rashidi will advise and guide AVI-SPL’s executive leadership team on the opportunities, risks, and practical applications of AI across customer solutions, operations, and employee experience.
AI is not a future initiative for us; it is a strategic priority today. Customers are already asking us how to use AI in practical, responsible ways to improve experiences, operations, and outcomes, and we are already exploring multiple business cases and applications. Partnering with Sol ensures we are not just experimenting, but building a disciplined, enterprise-ready approach to AI that creates real value, said Julian Phillips, Senior Vice President and Managing Director, XTG at AVI-SPL.
A strategic investment in leadership, not just technology
AVI-SPL has made AI a core pillar of its long-term strategy, recognizing that artificial intelligence will fundamentally reshape how organizations design, manage, and experience technology-enabled spaces. The collaboration with Sol Rashidi represents the company’s first major strategic investment in this area and signals a commitment to approach AI with ambition and discipline.
Rather than focusing solely on automation or incremental efficiency gains, Sol will help AVI-SPL define how AI can responsibly and meaningfully enhance customer experiences, optimize service delivery, strengthen operations, and empower employees across the global organization.
Advancing thought leadership on the industry’s biggest stage
Rashidi is known for leading AI transformations at global enterprises and for paving the way for organizations to move from experimentation to real, scalable impact. Her keynote at ISE 2026 was one of the event’s most attended sessions.
AVI-SPL’s AI strategy is focused on leadership and outcomes, not technology for its own sake. Rashidi is recognized for helping global enterprises operationalize AI responsibly and for creating the Human Amplification Index™ (HAI™), a framework that measures whether AI is truly increasing human capability rather than simply accelerating activity.
Most organizations are still talking about AI in theoretical terms. AVI-SPL is focused on applying AI at enterprise scale, with the right guardrails, and with a clear objective of amplifying human contribution. Our work together will focus on moving from experimentation to execution in a way that builds trust and delivers real outcomes, noted Sol Rashidi.
From experimentation to enterprise impact
Through this collaboration, Rashidi will work with AVI-SPL’s executive team to help define AI strategy, governance, and prioritization across the company. The focus will include customer-facing solutions, managed services and operations, internal productivity, and long-term innovation.
“This is not about chasing hype”, Phillips added. “The goal is to develop a solid and well-structured artificial intelligence strategy that strengthens our business, improves outcomes for customers, and consolidates our position in the industry”.
