The AVIXA Congress brought together Ibero-American voices from the AV industry at ISE Barcelona.
The event featured a programme entirely in Spanish and brought together more than thirty experts from Latin America and Spain, establishing itself as a benchmark forum for the Ibero-American audiovisual industry.
This year’s agenda addressed the most relevant topics in AV integration, with a special focus on the convergence between technology and the human experience. The Congress included presentations and interactive panels that analysed the main trends shaping the sector.
On Tuesday 3 February, the panel Cinema, entertainment and advertising: virtual production in all formats took place, featuring Isaac Bergadà (Virtual Group Mediapro), Antoine Vaxelaire (APPIA), Xavi Cánovas (Driving Studios) and Cristina Brandner (Parc Audiovisual de Catalunya). They discussed how virtual production with LED stages removed barriers in the audiovisual industry and offered scalable solutions for broadcasters, advertisers and independent creators. The session Smart Workspaces: technology, AI and the new language of collaboration brought together Montse Romero (Arthur Holm), Felipe Henao (Zoom), Miquel Geeraerd (Jabra) and Ana María Restrepo (AVIXA) to explore how artificial intelligence transformed work environments, making them more intuitive and people-centred.
On Wednesday 4 February, Carlos López (LEDDREAM Group) delivered the presentation New lighting narratives through digital lighting. He explained how digital lighting evolved from functional to architectural, showcasing examples of technologies that enabled the design of dynamic and expressive atmospheres in a wide range of spaces. López highlighted how digital lighting integrated technology, sustainability and visual storytelling.
That same day, the session New professional roles in immersive experiences brought together Bernat Lozano (Flop Work), Ariane Sautreuil (Sourcing Unicorns), Esther Rovira (Barcelona XRLAB - Palo Alto) and Frédéric Sanz (Univrse) to analyse the creative and technical profiles that emerged with immersive technologies, from 3D artists and Unity/Unreal developers to experience designers, sound engineers, scriptwriters and UX specialists.
On Thursday 5 February, Francisco Gaytan (Foto Commo) delivered the session The power of technology to generate emotions and intentional behaviours. He shared his experience of how technology, when applied with purpose, could create environments that inspired and enhanced wellbeing. The session addressed neuroarchitecture and intentional design, with real-world case studies illustrating the impact of spaces on human life.
The session Designing ecosystems, not products was led by Ben Díaz (Astera and Planeta Namec SL), who delivered a masterclass aimed at professionals in product management and business development. He explained the importance of developing skills in System & Design Thinking and User Journey analysis, emphasising that professional value lies both in technical competencies and in the ability to identify patterns and needs across workflows and communities.
The AVIXA Congress also served as the forum for the presentation of the First Audiovisual Robotics Report 2026. The Audiovisual Cluster of Catalonia presented a trend analysis on robotics applied to the audiovisual sector, with 3Cat participating to showcase standout use cases. This edition of the AVIXA Congress was sponsored by Riedel and Ross Video.
Following its edition at ISE 2026 in Barcelona, the AVIXA Congress will be held in a virtual format in April and will return to an in-person format in June at InfoComm Las Vegas, and in October at InfoComm Latin America, in Mexico City.
