Towards a new era of exponential growth driven by AI. The renowned digital analyst, author, and visionary Brian Solis will take the stage at ISE 2025 next Tuesday, February 4th, to present the opening keynote.

Known for his deep expertise at the intersection of technology, business, and culture, Solis will share his vision on how the professional audiovisual (Pro AV) industry and systems integration can innovate and transform through the latest advances in artificial intelligence (AI).

Solis, global innovation director at the cloud platform ServiceNow, was recognized as a 'Top AI Leader' for 2024 by Rethink Retail, in recognition of his leadership in AI integration. He is also the author of over 60 influential industry publications and eight bestselling books exploring disruptive trends, corporate innovation, business transformation, and consumer behavior. His research has examined and anticipated the digital impact on business and society, offering companies and industries the knowledge necessary to innovate with purpose and achieve positive outcomes.

As ISE 2025 evolves with new experiences, a renewed content program, and a strong focus on AI, Solis's keynote is set to be an essential event for attendees interested in understanding why now is the time for business leaders to reassess their organizations for a future defined by AI.

Brian Solis expressed his enthusiasm: "I am very excited and inspired to explore the possibilities that AI creates for Pro AV and systems integration leaders. While we face uncertainties and challenges, it is important to look at the future with optimism. Together we will learn to find clarity in the unknown and lead the way for the rest of the industry. See you in Barcelona!"

In his opening keynote, Solis will explore the future of AI-driven technological development, the opportunities and challenges for the Pro AV business and systems integration, and the role each individual plays in building that future. He will address why automation has become the standard and not just a goal, the importance of augmentation to differentiate companies, and how leaders can cultivate a mindset that enables exponential growth in an AI-centered organization. His talk will also cover critical industry points, such as inertia, customer disconnection, and outdated systems, offering solutions to revitalize connections and foster progress.

Mike Blackman, Managing Director of Integrated Systems Events, added: "We are honored to announce Brian Solis as our opening keynote speaker. AI is a key topic for the global systems integration and audiovisual industry, with significant opportunities and challenges. Brian’s experience as a futurist and business leader uniquely positions him to share his insights with the ISE community."

The ISE 2025 Opening Keynote by Brian Solis will take place on Tuesday, February 4th. ISE 2025 invites attendees to experience cutting-edge technology, explore new opportunities, push the boundaries of what’s possible, and advance their professional careers. Be inspired by Brian Solis and other industry experts to dive into the future of Pro AV and systems integration.