Josh.ai has found in CEDIA Expo the ideal stage to advance its vision of the smart home.
Founded in 2015, Josh.ai is a Denver-based company dedicated to developing platforms and products designed to enable truly natural interaction with technology in everyday life. The company achieves this through the innovative use of voice interfaces for control and artificial intelligence for natural language processing and contextual awareness.
A pioneer in the voice control category, Josh has continued to build on that legacy by becoming one of the strongest adopters of artificial intelligence within the custom integration sector. Through the use of cutting-edge technologies, the company continuously enhances both the end-user and integrator experience, transforming what began as a simple voice assistant into a robust control platform.
Innovation is what first brought recognition to the brand and what has enabled it to become part of numerous award-winning systems over the years. To achieve this, Josh has always needed to keep its finger on the pulse of the industry, and more than a decade later, it still considers that connection a vital metric for continuing to move forward.
Ahigh-visibility environment for startups and innovators
While Josh.ai is now a well-known name among integrators, that was not always the case. In its early days, it was a small startup whose co-founders, Alex Capecelatro and Tim Gill, sought to transform the way smart home interfaces worked. However, they needed a platform where their product could be seen.
This led the duo to participate in CEDIA Expo’s Startup Row (now known as Launchpad) in 2016, beginning a long-standing tradition of the company exhibiting at the annual show.
Since Josh.ai introduced itself on Startup Row in 2016, CEDIA Expo has always been a special event that our entire team rallies around, says Casey Levy-Tulloch, Director of Business Development at Josh.ai.
For Josh, the show provided a stage from which to introduce itself to the custom integration industry. Since then, it has become a key platform for showcasing new innovations and product launches.
Awardsdeliver ongoing recognition
The numerous awards programs hosted at the show have also provided Josh.ai with an important source of visibility and recognition, with the company frequently receiving honors for its new products — and even some of its more established ones.
Most recently, the AI X OS operating system was named a finalist in the CEDIA Best New Software Awards, while the next-generation Josh One system processor was recognized as a finalist in the Best New Hardware category. In addition, the Josh Edge remote received the 2025 CE Pro Best Award for Best User Interface in Control and Automation.
Adding to these accolades, the company’s first hardware product, Josh Micro, was inducted into the CEDIA Hall of Fame, cementing its legacy as a pioneering force in AI-driven smart home technology.
CEDIA Expo is the biggest and most important event of the year for Josh.ai. It is the only trade show where we exhibit, making it a highly strategic and focused investment within our marketing, branding, and sales strategy. We concentrate our resources and our most important product launches around this annual event to maximize impact, explains Levy-Tulloch.
Close tohome, stronger relationships
The proximity of CEDIA Expo to Josh.ai’s headquarters has also created a unique opportunity to maximize the value of the event each year, with the company organizing training sessions, informal gatherings, and guided tours for dealers attending the show.
“The show not only serves as a benchmark for evaluating our annual goals, but also as a valuable opportunity to learn from and connect with some of the most innovative minds in the industry”, adds Levy-Tulloch. “It functions both as a brand showcase and as a strategic working summit where we strengthen relationships, reinforce our dealer network, gather real-time market intelligence, and align our vision for the future of the smart home. From a sales perspective, it accelerates business development opportunities and reinforces our position as the premium AI-powered control platform for custom integration. From a branding standpoint, it is where we tell our biggest story of the year”.
