Watchfire showcased new advances in indoor and outdoor LED displays at InfoComm 2026.

The company returned to InfoComm 2026 with new display technologies that reflect its ongoing investment in high-resolution LED solutions for both indoor and outdoor audiovisual applications.

Among the featured products was Watchfire’s new 4 mm outdoor LED display, presented in a four-sided monolith design, alongside an enhanced version of its 0.9 mm X-Series APX indoor videowall, engineered to deliver superior image quality, high reliability and long-term performance.

InfoComm is about much more than introducing new products; it is about being present for the partners we work with every day. With the addition of the new 4 mm outdoor LED display showcased in the monolith design, and our continued expansion in indoor LED solutions, the goal was to offer products that perform well in the field and are practical to sell, install and maintain. That is where we believe real value is created, said Kyle Dines, Vice President of Sports, Indoor and Outdoor Advertising at Watchfire.

The new 4 mm outdoor display has been developed to meet the growing demand for higher-resolution outdoor screens in close-viewing environments such as stadium concourses, mixed-use developments, entrance plazas, retail spaces and other high-footfall areas. Unlike solutions adapted from indoor products, Watchfire designed this display specifically for outdoor conditions, applying the same durability and reliability standards found across its outdoor product portfolio.

The monolith showcased at the exhibition is similar to a series of displays developed for WOW, a leading company specialising in immersive out-of-home experiences, and manufactured by Watchfire for the EON Network, a proprietary synchronised communications platform spanning the Inglewood sports and entertainment district in the Greater Los Angeles area.The WOW project uses Watchfire’s high-resolution 4 mm outdoor display technology across a large-scale network surrounding SoFi Stadium, Intuit Dome and Kia Forum, venues for this year’s FIFA World Cup and the 2028 Summer Olympic Games.

WOW came to us with a very ambitious vision, and our team worked alongside them to develop and deliver a solution that did not previously exist. That combination of innovation and collaboration is what drives the industry forward, said Steve Harriott, Chief Executive Officer of Watchfire.

At the same time, Watchfire continues to expand its indoor display portfolio with solutions designed for airports, corporate headquarters, financial institutions, sports venues, commercial environments and other high-performance audiovisual applications. The enhanced X-Series APX videowall combines premium visual performance with a competitive price point while maintaining the company’s engineering standards and long-term support model.

We continue to build a portfolio of solutions that reflects how displays are being used today while helping our partners prepare for future requirements, added Dines.

With more than 90 years of experience in the digital signage industry and over 70,000 displays installed across the United States, Watchfire continues to expand its presence in both outdoor and indoor digital display markets.