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The event will be held on June 18, with keynote speaker Sara Potecha, author of West Point Woman.


The AVIXA Women's Council, a global community for supporting and empowering women in the pro AV industry, will host its annual breakfast event at InfoComm 2020

"I'm always fascinated by industries where women are not the majority - where they're going up the same hill I faced in the military and in some of my corporate jobs. During the AVIXA Women's Council event, I will talk about how the power of sharing our stories can unite each and every one of us by bonding over our similarities and learning about our differences."

“Being an effective storyteller enables you to connect with people on a deeper level. Our mind is wired to receive stories - that's how we remember things. That's how you will leave a lasting impression."


Potecha began her career as an Army Officer supervising more than 300 highly skilled technicians while stationed in Europe



The technical expertise gained through her military experience served her well when she began her corporate career working in the information technology department for a large bank. However, it was her leadership skills that propelled her career as she was called upon to solve complex employee relations issues.

This led to her role as Director of Change Management for a mortgage company. Potecha launched her management consulting firm in 2014 and recently published her book West Point Woman, which shares the fundamental leadership principles she learned at a young age at the United States Military Academy and applied throughout her career.

"Last year, I was sent a copy of West Point Woman by council leader Gina Sansivero," said Brandy Alvarado, Chair for the AVIXA Women's Council and Business Development Manager at Mad Systems. "I took away so many lessons from the book - the one that resonated most was the importance of building camaraderie. Embracing our differences and respecting, empathizing and empowering one another are the guiding principles for continued growth among professional women. I'm thrilled that Sara Potecha will join us for our annual Women's Council Breakfast to share the insight she's gained on her career journey."


The AVIXA Women's Council Breakfast takes place Thurs., June 18, from 7:30 a.m. to 9:30 a.m.



The Women's Council will also host a roundtable event on Thurs., June 18, from 11 a.m. to 12 p.m. The roundtable discussion will center on topics surrounding women in the AV and IT industries.

Proceeding as planned, June 13-19, 2020 at the Las Vegas Convention Center. The show management of InfoComm and the executive staff of AVIXA are continuing to monitor all available information surrounding COVID-19, and our thoughts and support continue to be with those affected across the world.

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